June 5, 2013
Chances are, if you know me personally, you’ve heard me talk before about my love for food markets. Much more than architectural landmarks or museums or galleries, food markets can give someone a sense of a city’s true character — markets are where all the life is. I think this is especially true in Toronto, a city in which we’re mostly prone to the post-work, exhaustion-ridden tours of our massive grocery stores when everyone is feeling lousy and frustrated and desperate to just get home. What I love about our farmers’ markets is that the atmosphere is totally different: people laugh and linger as they chat up the vendors, children race around and nibble on the samples, and everyone is curious about their food — over and over again, you hear people ask where the pears came from, or if the tomatoes were grown without pesticides, or how the carrots became purple.
But the thing is, with a major growing season as short as the one we have in Ontario, and with the reality that most farmers’ markets operate during hours that are generally inconvenient for the average nine-to-fiver, there are a number of people who would like to be able to purchase from their local farmers but are unable to do so. That’s why I was so excited to learn about FoodStory, a start-up project by Damian Matheson and Zacharie Weingarten, which aims to connect consumers online with their local farmers’ markets. Through their service, anyone can create a customizable weekly box of farm-fresh food straight from their local farmers’ market and have it delivered to their door.
This week, the lovely gentlemen at FoodStory featured me on their blog. If you want to check out the strawberry rhubarb scone recipe I whipped up (and they’re truly fantastic scones, so you should definitely check them out), you can find it by clicking here.
What’s more, if you’re interested in FoodStory and you want to order a delivery box of your very own, you can use the promotional code ONETOUGHCOOKIE at checkout, which will entitle you to a free delivery. I hope you soon have a chance to check out their service, or at the very least to throw together some scrumptious scones! Trust me, on both accounts, your stomach will thank you.